Amazon FNSKU Guide for FBA Sellers Explained

Amazon FNSKU Guide for FBA Sellers Explained

This article provides an in-depth analysis of Amazon FNSKU, explaining its differences from ASIN and UPC. It details the process of creating, printing, and applying FNSKUs. The importance of FNSKU in distinguishing seller products, improving customer satisfaction, and combating counterfeit goods is emphasized. This comprehensive guide on product identification aims to help FBA sellers enhance operational efficiency by providing a clear understanding of FNSKU and its proper implementation within the Amazon ecosystem.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Face Copycat Competition Seek Solutions

Amazon Sellers Face Copycat Competition Seek Solutions

This article delves into the phenomenon of “listing hijacking” on Amazon, explaining the mechanism's essence and legal boundaries. It analyzes the multiple impacts of hijacking on sellers and proposes various effective strategies for dealing with it. The article also emphasizes the regulatory responsibilities that Amazon should bear, aiming to provide sellers with comprehensive anti-hijacking guidance and promote the healthy development of the e-commerce industry. It covers the legality, impact, and prevention of listing hijacking, offering practical advice for brand protection on the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Amazon Imposes New Storage Fees Angering Sellers

Amazon Imposes New Storage Fees Angering Sellers

The core of Amazon's new storage policy lies in introducing a 'Reservation Fee Bidding' mechanism, requiring sellers to bid for extra storage space. This simplifies storage restrictions, enhancing flexibility and transparency. However, it raises concerns among sellers regarding increased costs and potential platform exploitation. Sellers need to optimize inventory management, accurately forecast sales, and flexibly adapt to the new policy. The new policy aims to better allocate storage resources, but its impact on seller profitability remains to be seen.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Guide to Trademark Naming Success

Amazon Sellers Guide to Trademark Naming Success

Building a brand on Amazon requires careful trademark naming. This article provides a practical process for researching trademark meanings, including using Google Translate, in-depth search engine exploration, and Alibaba domain name queries, helping sellers avoid potential cultural pitfalls and legal risks. It also emphasizes the importance of choosing professional service providers to increase the success rate of trademark registration and lay a solid foundation for brand development. This ensures a strong and legally sound brand presence on the Amazon platform.

12/31/2025 Customs Knowledge
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Ebay Sellers Boost Sales with Title Optimization

Ebay Sellers Boost Sales with Title Optimization

This article delves into eBay product title optimization strategies, covering how to effectively utilize 80 characters, select relevant keywords, and conduct A/B testing. It also provides differentiated keyword recommendations for listings with varying traffic and sales volumes. Mastering these techniques will help you create high-click-through and high-conversion eBay titles, ultimately leading to more successful product listings.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Face Listing Suppression Recovery Tips

Amazon Sellers Face Listing Suppression Recovery Tips

This article delves into the common causes of Amazon listing hijacking, focusing on the tactics employed by malicious competitors. It provides a detailed self-rescue guide, including troubleshooting, contacting customer support, re-uploading the listing, and submitting appeals. Furthermore, it emphasizes the importance of preventative measures such as joining the Transparency program and building a brand website. The aim is to help sellers quickly recover their listings and establish a fair competitive operating environment on Amazon.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Challenges in Sustainable Growth

Amazon Sellers Face Challenges in Sustainable Growth

This article exposes the common pitfall of chasing quick sales ('hundred orders at sunrise') in Amazon operations. Through case studies, it illustrates the risks associated with selling borderline products and employing short-sighted advertising strategies. It emphasizes that compliant operation, refined execution, continuous learning, and data-driven decision-making are crucial for Amazon success. Drawing on Zhang Yiming's epistemology, the article underscores the importance of a deep understanding of platform rules and market dynamics for long-term growth and sustainability.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Struggle with Rising Return Rates

Amazon Sellers Struggle with Rising Return Rates

This article reviews a failed Amazon product selection case study involving evaporative coolers. It analyzes the reasons behind the high return rate and summarizes key points to consider during the product selection process, aiming to help readers avoid similar mistakes and improve selection success. Core lessons include: conducting in-depth research, signing detailed contracts, accurately estimating return rates, and strengthening overseas warehouse management. By learning from this example, sellers can make more informed decisions and reduce the risk of costly failures in their product selection strategies.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Optimize Operations to Boost Traffic

Amazon Sellers Optimize Operations to Boost Traffic

This article delves into the traffic sources for Amazon cross-border e-commerce, encompassing on-site keyword searches, PPC advertising, related traffic, and off-site social media and content marketing. It emphasizes the importance of a traffic-centric approach, focusing on conversion, retention, and dissemination after traffic acquisition. Furthermore, the article highlights that data-driven, precise operation is crucial for enhancing Amazon store performance. This includes analyzing key metrics and making informed decisions to optimize listings, campaigns, and customer engagement for improved sales and profitability.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Guide to Fixing Shipping Errors

Ebay Sellers Guide to Fixing Shipping Errors

Incorrect shipping information is a common issue for eBay sellers. This article provides detailed solutions, including self-checking, proactive communication, and preventative strategies. It emphasizes the importance of tracking information and shares tips on shipping cost strategies and packaging details. The goal is to help sellers improve the shopping experience, protect their rights, and ultimately achieve success on eBay. By addressing these issues, sellers can minimize errors and ensure smooth transactions, leading to increased customer satisfaction and positive feedback.

12/31/2025 Logistics
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